HTM 280 WK 4 Assignment 1 A Major Hotel Brand

HTM 280 WK 4 Assignment 1 - A Major Hotel Brand

 

In today’s lodging Industry, there are a wide range of great hotel / motel brands that work tirelessly to

deliver their products and services to the customer segments they serve.

For this assignment, you are going to choose one (1) major hotel/motel brand (global brand, regional

brand, or boutique brand) and conduct an in-depth research study. This could be a brand you currently

work for, a brand you want to work for one day, and a brand you are interested in learning more about.

Write a five to six (5-6) page paper in which you:

1. Provide a brief overview of the brand including an overview of its parent company (if applicable),

age of the brand and a brief history, number of properties, average number rooms per property,

an overview of the brand hallmarks, an overview of the guest loyalty program, and most recent

hotel brand performance metrics (i.e., annual ADR, Occ %, RevPAR, and competitive market

metrics).

2. Determine the brand organizational restructure for their properties, the role / responsibilities for

each position, and whether this is the optimal structure for the brand.

3. Analyze the Central Reservation System (CRS) used by this brand and determine whether this is

the optimal CRS. Explain your rationale.

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HTM 280 WK 4 Assignment 1 A Major Hotel Brand

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HTM 280 WK 4 Assignment 1 A Major Hotel Brand