MKT 315 WK 10 QUIZ 8 CHAPTER 15 & 16
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MKT 315 WK 10 QUIZ 8 CHAPTER 15 & 16
MKT 315 WK 10 Quiz 8 Chapter 15,16
MULTIPLE CHOICE
1. According to the text, the Internet has had ________ impact on the design and management of marketing channels.
a. little
b. a major
c. no
d. an overwhelming
e. some
a. little
b. a major
c. no
d. an overwhelming
e. some
2. Some observers predict that the Internet will so radically transform marketing channel structure and strategy that the __________ of the future will be profoundly different from what we see today.
a. bandwidth
b. interstate highway system
c. distribution landscape
d. cyberspace salespeople
e. franchise system
a. bandwidth
b. interstate highway system
c. distribution landscape
d. cyberspace salespeople
e. franchise system
3. Which of the following terms cannot be considered as synonymous with “electronic marketing channels” as stated in the text?
a. Computer marketing
b. Facebook commerce
c. Social commerce
d. Electronic commerce
e. Internet commerce
a. Computer marketing
b. Facebook commerce
c. Social commerce
d. Electronic commerce
e. Internet commerce
4. Which of the following must be present to define electronic commerce as portrayed in the textbook?
a. Purchases can be made via interactive electronic means
b. The consumer must use a personal computer
c. The consumer must also make use of the telephone
d. Orders can only be placed by using e-mail
e. Payments must be made using smart cards
a. Purchases can be made via interactive electronic means
b. The consumer must use a personal computer
c. The consumer must also make use of the telephone
d. Orders can only be placed by using e-mail
e. Payments must be made using smart cards
5. If sellers list their products on the Internet and if customers who locate these products at the firm’s Web site still have to use the telephone to order them:
a. This is still considered to be an electronic marketing channel.
b. It removes two steps from the electronic marketing channel.
c. Then all the conditions for the definition of electronic marketing have not been met.
d. Customers are considered electronically illiterate.
e. Customers are being efficient in their ordering.
a. This is still considered to be an electronic marketing channel.
b. It removes two steps from the electronic marketing channel.
c. Then all the conditions for the definition of electronic marketing have not been met.
d. Customers are considered electronically illiterate.
e. Customers are being efficient in their ordering.
6. The reduction in the number of middlemen in marketing channels resulting from the use of Internet-based marketing channels is referred to as:
a. Reintermediation.
b. Disproportion.
c. Disintermediation.
d. Rationalized distribution.
e. Vertical disintegration.
a. Reintermediation.
b. Disproportion.
c. Disintermediation.
d. Rationalized distribution.
e. Vertical disintegration.
7. The addition of new middlemen in marketing channels resulting from the use of Internet-based marketing channels is referred to as:
a. Disintermediation.
b. Vertical integration.
c. Rationalized distribution.
d. Reintermediation.
e. Vertical channel structure.
a. Disintermediation.
b. Vertical integration.
c. Rationalized distribution.
d. Reintermediation.
e. Vertical channel structure.
8. The discussion of Amazon.com in the text presents an example of:
a. Disintermediation.
b. Reintermediation.
c. Vertical integration.
d. Distribution intensity.
e. Virtual integration.
a. Disintermediation.
b. Reintermediation.
c. Vertical integration.
d. Distribution intensity.
e. Virtual integration.
9. Autobytel, Inc., is really a:
a. Broker.
b. Conventional retailer.
c. Auto dealer.
d. Software company.
e. Wholesale auto distributor.
a. Broker.
b. Conventional retailer.
c. Auto dealer.
d. Software company.
e. Wholesale auto distributor.
10. The Internet-based marketing channel that Peapod, Inc. represents may best be described as:
a. A conventional supermarket.
b. An electronic warehouse distributor.
c. An example of reintermediation.
d. A food wholesaler.
e. A door-to-door sales company.
a. A conventional supermarket.
b. An electronic warehouse distributor.
c. An example of reintermediation.
d. A food wholesaler.
e. A door-to-door sales company.
11. The textbook concludes that __________ will definitely be far more common than __________ as a result of the Internet-based electronic marketing channels.
a. reintermediation; disintermediation
b. disintermediation; reintermediation
c. shorter channels; larger channels
d. longer channels; shorter channels
e. it is too soon to reach a conclusion.
a. reintermediation; disintermediation
b. disintermediation; reintermediation
c. shorter channels; larger channels
d. longer channels; shorter channels
e. it is too soon to reach a conclusion.
12. Which of the following companies is an example of disintermediation?
a. Online retailers like Amazon.com
b. Peapod Inc.
c. Conventional travel agents
d. Autobytel Corp.
e. Webvan
a. Online retailers like Amazon.com
b. Peapod Inc.
c. Conventional travel agents
d. Autobytel Corp.
e. Webvan
13. All but one of the following flows can be digitized for electronic transfer over the Internet.
a. Negotiation
b. Ownership
c. Information
d. Product
e. Promotion
a. Negotiation
b. Ownership
c. Information
d. Product
e. Promotion
14. According to the textbook, it is safe to say that for the foreseeable future all customers will want only:
a. Virtual stores.
b. Virtual malls.
c. Cyberspace shopping.
d. “Bricks and mortar” retailers.
e. A choice in where they buy.
a. Virtual stores.
b. Virtual malls.
c. Cyberspace shopping.
d. “Bricks and mortar” retailers.
e. A choice in where they buy.
15. Within the virtual or online channel, more customers:
a. Will use brick and mortar stores in greater numbers to make purchases.
b. Will seek more face to face contact with retailers.
c. Will expect additional choices such as being able to use smartphones.
d. Will begin to abandon the use of online social networking sites.
e. Within 35 years, are expected to do all shopping online.
a. Will use brick and mortar stores in greater numbers to make purchases.
b. Will seek more face to face contact with retailers.
c. Will expect additional choices such as being able to use smartphones.
d. Will begin to abandon the use of online social networking sites.
e. Within 35 years, are expected to do all shopping online.
16. Which of the following is not a product category that accounts for a significant portion of online consumer spending?
a. Personal computers
b. Furniture
c. Apparel
d. Books
e. Software
a. Personal computers
b. Furniture
c. Apparel
d. Books
e. Software
17. In studies of online shoppers, it was found that with regard to the ages of shoppers:
a. The largest percentage of online shoppers are between 31 and 45.
b. The overwhelming majority are over 65.
c. The highest proportion of shoppers is between 18 and 30.
d. Almost 90 percent were under 21.
e. About 20% are over 50.
a. The largest percentage of online shoppers are between 31 and 45.
b. The overwhelming majority are over 65.
c. The highest proportion of shoppers is between 18 and 30.
d. Almost 90 percent were under 21.
e. About 20% are over 50.
18. With regard to income level among online shoppers:
a. The highest percentage of shoppers earn between $50,000 and $99,999.
b. The majority earned over $200,000.
c. There is a strong correlation between income and online shopping.
d. The highest percentage had incomes under $50,000.
e. Computer ownership does not seem to affect online buying.
a. The highest percentage of shoppers earn between $50,000 and $99,999.
b. The majority earned over $200,000.
c. There is a strong correlation between income and online shopping.
d. The highest percentage had incomes under $50,000.
e. Computer ownership does not seem to affect online buying.
19. The study of online shoppers quoted in the textbook reported that with regard to income:
a. Most online shoppers were low income consumers looking to save money.
b. Earned their income mainly from investments and so have the time to shop on the Internet.
c. The highest percentage of shoppers earn between $50,000 and $99,999.
d. The majority are wealthy with annual incomes in excess of $250,000.
e. The majority have incomes of less than $35,000.
a. Most online shoppers were low income consumers looking to save money.
b. Earned their income mainly from investments and so have the time to shop on the Internet.
c. The highest percentage of shoppers earn between $50,000 and $99,999.
d. The majority are wealthy with annual incomes in excess of $250,000.
e. The majority have incomes of less than $35,000.
20. Which of the following is a false statement about online shopping?
a. Online sales topped $175 billion in 2010.
b. Online sales are expected to grow substantially through 2015
c. The rate of sales growth for online sales is ten times greater than the expected growth of conventional retail channels.
d. The pace of growth is expected to drop from the high of 12.1 % in 2010 to 7.7 % in 2015.
e. Online sales are expected to be a significant part of retail sales for years to come.
a. Online sales topped $175 billion in 2010.
b. Online sales are expected to grow substantially through 2015
c. The rate of sales growth for online sales is ten times greater than the expected growth of conventional retail channels.
d. The pace of growth is expected to drop from the high of 12.1 % in 2010 to 7.7 % in 2015.
e. Online sales are expected to be a significant part of retail sales for years to come.
21. Regarding the definition of electronic marketing channels, which of the following statements is false?
a. Involves the use of the Internet.
b. Involves accessibility of products and services to customers
c. The target markets must use some type of technologies that provide access to the Internet.
d. Consumers can shop online but not complete their transactions.
e. Web-enabled devices range from computers to e-readers to the Apple iPad.
a. Involves the use of the Internet.
b. Involves accessibility of products and services to customers
c. The target markets must use some type of technologies that provide access to the Internet.
d. Consumers can shop online but not complete their transactions.
e. Web-enabled devices range from computers to e-readers to the Apple iPad.
22. In the year 2009, online sales were ________ percent of retail sales.
a. 0.7
b. 1.0
c. 8.0
d. 12.5
e. 15.5
a. 0.7
b. 1.0
c. 8.0
d. 12.5
e. 15.5
23. By 2009, almost ________ million Internet households had engaged in shopping online.
a. 8.5
b. 12.0
c. 21.0
d. 53.0
e. 73.0
a. 8.5
b. 12.0
c. 21.0
d. 53.0
e. 73.0
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MKT 315 WK 10 Quiz 8 Chapter 15 & 16
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