MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6
PRODUCT DESCRIPTION
MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6
MKT 315 WK 4 Quiz 3 Chapters 5,6
MULTIPLE CHOICE
1. Pertaining to the release of movies, windowing is a practice by which movie producers stagger the release of movies for various distributors. Which of the following statements about windowing is false?
a. Windowing was established to help the movie industry maximize total revenues.
b. The practice essentially made movie theatres exclusive distributors for the first four months after a movie's release.
c. Windowing greatly benefited movie theaters.
d. Windowing greatly threatened movie theaters.
e. Windowing may be replaced with new approach to distribution that shortened the time consumers can purchase movies.
a. Windowing was established to help the movie industry maximize total revenues.
b. The practice essentially made movie theatres exclusive distributors for the first four months after a movie's release.
c. Windowing greatly benefited movie theaters.
d. Windowing greatly threatened movie theaters.
e. Windowing may be replaced with new approach to distribution that shortened the time consumers can purchase movies.
2. Which of the following is a false statement about the relationship between channel strategy and marketing strategy?
a. Channel strategy is concerned with the place aspect of the marketing strategy.
b. Channel strategy is narrower in scope than the marketing strategy.
c. Channel strategy focuses on distribution objectives.
d. The channel strategy is important to the firm’s overall objectives.
e. The marketing channel strategy focuses on product, price, and promotion.
a. Channel strategy is concerned with the place aspect of the marketing strategy.
b. Channel strategy is narrower in scope than the marketing strategy.
c. Channel strategy focuses on distribution objectives.
d. The channel strategy is important to the firm’s overall objectives.
e. The marketing channel strategy focuses on product, price, and promotion.
3. Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important to:
a. The operations strategy.
b. The development of the breadth of the product line.
c. The firm’s overall objectives and strategies.
d. The firm’s competitive position in the market place.
e. The level of profits the firm achieves.
a. The operations strategy.
b. The development of the breadth of the product line.
c. The firm’s overall objectives and strategies.
d. The firm’s competitive position in the market place.
e. The level of profits the firm achieves.
4. Which of the following is not one of the basic distribution decisions that most firms must address?
a. Which individual should be chosen as channel manager
b. The role distribution should play in the firm’s overall objectives and strategies
c. The role distribution should play in the marketing mix
d. How the firm’s channels should be designed to achieve its distribution objectives
e. How channel member performance can be evaluated
a. Which individual should be chosen as channel manager
b. The role distribution should play in the firm’s overall objectives and strategies
c. The role distribution should play in the marketing mix
d. How the firm’s channels should be designed to achieve its distribution objectives
e. How channel member performance can be evaluated
5. The dynamic nature of channel management effectively mandates that to make distribution decisions, the channel manager:
a. Develop a “fire fighting” mentality to handle the almost constant change.
b. Utilize ad hoc committees to handle each unique situation as it arises.
c. Recognize that a large number and variety of channel members precludes developing effective guidelines for decision-making.
d. Formulate a marketing channel strategy.
e. Be reactive to changing market conditions.
a. Develop a “fire fighting” mentality to handle the almost constant change.
b. Utilize ad hoc committees to handle each unique situation as it arises.
c. Recognize that a large number and variety of channel members precludes developing effective guidelines for decision-making.
d. Formulate a marketing channel strategy.
e. Be reactive to changing market conditions.
6. Channel strategy is best conducted:
a. On an ad hoc basis.
b. On a “cross that bridge when you come to it” basis.
c. On a firefighting basis.
d. By following a set of guiding principles basis.
e. By developing personal relationships with other channel managers.
a. On an ad hoc basis.
b. On a “cross that bridge when you come to it” basis.
c. On a firefighting basis.
d. By following a set of guiding principles basis.
e. By developing personal relationships with other channel managers.
7. The corporate level planning process is concerned with:
a. Communicating corporate guidelines, business definition, and mission.
b. Communicating business guidelines.
c. Communicating the program definition.
d. Integrating functional strategies.
e. Developing a one-year plan and budget for departments.
a. Communicating corporate guidelines, business definition, and mission.
b. Communicating business guidelines.
c. Communicating the program definition.
d. Integrating functional strategies.
e. Developing a one-year plan and budget for departments.
8. Which of the following is a false statement about Edward D. Jones and Company?
a. They have consciously decided to avoid Internet sales.
b. The company opens four new bricks and mortar offices per day.
c. Customers desire human contact.
d. Marketing channels of physical offices and “real-live” brokers are essential to the company’s core mission.
e. The company maintains a pretax profit of 10% which is below the industry average.
a. They have consciously decided to avoid Internet sales.
b. The company opens four new bricks and mortar offices per day.
c. Customers desire human contact.
d. Marketing channels of physical offices and “real-live” brokers are essential to the company’s core mission.
e. The company maintains a pretax profit of 10% which is below the industry average.
9. ___________ is, the broad principles by which the firm expects to achieve its distribution objectives for its target market(s).:
a. Corporate strategy
b. Channel strategy.
c. Marketing strategy.
d. Service to customers.
e. Inbound logistics.
a. Corporate strategy
b. Channel strategy.
c. Marketing strategy.
d. Service to customers.
e. Inbound logistics.
10. To achieve distribution objectives, most firms will have to address all of the following except:
a. Role distribution plays in the firm's overall objectives and strategies.
b. Impact of distribution on operations planning.
c. Kinds of channel members should be selected to meet the firm's distribution objectives.
d. Evaluation of channel member performance.
e. Management of marketing channels to implement the firm's channel strategy.
a. Role distribution plays in the firm's overall objectives and strategies.
b. Impact of distribution on operations planning.
c. Kinds of channel members should be selected to meet the firm's distribution objectives.
d. Evaluation of channel member performance.
e. Management of marketing channels to implement the firm's channel strategy.
11. The main reason WD-40 is in 75 percent of all U.S. households seems to be:
a. Its efficient inbound logistics.
b. Marketing and sales.
c. Its retail distribution channels.
d. Technology development.
e. Procurement.
a. Its efficient inbound logistics.
b. Marketing and sales.
c. Its retail distribution channels.
d. Technology development.
e. Procurement.
12. Caterpillar’s CEO, Donald V. Fites, makes it clear that the biggest reason for Caterpillar’s success has been:
a. A great product.
b. An emphasis on product differentiation.
c. Competitive prices.
d. Its system of distribution and product support.
e. Its product development expertise.
a. A great product.
b. An emphasis on product differentiation.
c. Competitive prices.
d. Its system of distribution and product support.
e. Its product development expertise.
13. The most fundamental distribution decision of all for any firm or organization to consider is the role:
a. Distribution will play in the marketing mix.
b. Distribution will play in channel design.
c. Distribution will play in the firm’s overall objectives and strategies.
d. Distribution will play in channel management.
e. Distribution will play in channel member evaluation.
a. Distribution will play in the marketing mix.
b. Distribution will play in channel design.
c. Distribution will play in the firm’s overall objectives and strategies.
d. Distribution will play in channel management.
e. Distribution will play in channel member evaluation.
14. The more crucial distribution objectives are to a firm’s long-run success:
a. The more frequently channel strategy should be revised.
b. The higher the level of management at which it should be considered.
c. The higher the cost of developing the necessary distribution systems.
d. The more often an environmental analysis should be conducted.
e. The more important the firm’s mission and objectives become.
a. The more frequently channel strategy should be revised.
b. The higher the level of management at which it should be considered.
c. The higher the cost of developing the necessary distribution systems.
d. The more often an environmental analysis should be conducted.
e. The more important the firm’s mission and objectives become.
15. Volvo GM Heavy Truck Corporation cited in the text illustrates:
a. That aggressive pricing is key.
b. Customer service is key.
c. Heavy inventory carried by dealers is a must for good service.
d. That all too often customers are too spread out.
e. Keeping high levels of inventories is crucial to good customer service.
a. That aggressive pricing is key.
b. Customer service is key.
c. Heavy inventory carried by dealers is a must for good service.
d. That all too often customers are too spread out.
e. Keeping high levels of inventories is crucial to good customer service.
16. Making distribution a priority is most appropriate for which of the following?
a. Consumer services providers
b. Consumer luxury goods manufacturers
c. Firms using intensive distribution
d. Firms in international business
e. No such generality can be made.
a. Consumer services providers
b. Consumer luxury goods manufacturers
c. Firms using intensive distribution
d. Firms in international business
e. No such generality can be made.
17. How much emphasis should be placed on each strategic variable of the marketing mix is:
a. A question without a general answer.
b. A direct function of the size of the firm.
c. Almost always most critical in high-tech companies.
d. A fairly clear-cut formula of Ts = f(P1,P2,P3,P4).
e. Dependent upon the firm’s goals and objectives.
a. A question without a general answer.
b. A direct function of the size of the firm.
c. Almost always most critical in high-tech companies.
d. A fairly clear-cut formula of Ts = f(P1,P2,P3,P4).
e. Dependent upon the firm’s goals and objectives.
18. Which of the following is not a condition that argues for placing strategic emphasis on distribution in the marketing mix?
a. Parity exists among competitors’ pricing.
b. Distribution is the most relevant variable for satisfying target market demand.
c. Little vulnerability exists because of strong competitor attention to distribution.
d. Distribution can enhance the firm by creating a synergy.
e. Competitors enjoy parity in the promotion variable of the marketing mix.
a. Parity exists among competitors’ pricing.
b. Distribution is the most relevant variable for satisfying target market demand.
c. Little vulnerability exists because of strong competitor attention to distribution.
d. Distribution can enhance the firm by creating a synergy.
e. Competitors enjoy parity in the promotion variable of the marketing mix.
19. Partnerships with dealers, such as that enjoyed by Caterpillar tractors are based largely on:
a. Good communication.
b. Long-term channel strategy.
c. Very low prices.
d. Using technology and up-to-date information systems.
e. Common goals.
a. Good communication.
b. Long-term channel strategy.
c. Very low prices.
d. Using technology and up-to-date information systems.
e. Common goals.
20. Which of the following statements regarding the marketing mix is true?
a. When distribution is the most relevant marketing mix element, it is because power retailers are channel members.
b. Distribution usually is the leading variable in the marketing mix unless the manufacturer owns and operates its own retailing operation.
c. As the number of channel members expands, so does the importance of distribution in the marketing mix.
d. The most emphasis should be placed on profits and placement in developing a marketing mix.
e. Distribution can offer a more favorable basis for developing the competitive edge because it is not easily copied.
a. When distribution is the most relevant marketing mix element, it is because power retailers are channel members.
b. Distribution usually is the leading variable in the marketing mix unless the manufacturer owns and operates its own retailing operation.
c. As the number of channel members expands, so does the importance of distribution in the marketing mix.
d. The most emphasis should be placed on profits and placement in developing a marketing mix.
e. Distribution can offer a more favorable basis for developing the competitive edge because it is not easily copied.
21. Competitive advantages gained through distribution tend to be:
a. Short-lived.
b. Long-lived.
c. Less costly to develop.
d. Much more difficult to develop than product advantages.
e. Almost always more expensive to develop.
a. Short-lived.
b. Long-lived.
c. Less costly to develop.
d. Much more difficult to develop than product advantages.
e. Almost always more expensive to develop.
22. All of the following are competitive advantages earned in distribution that are not easily copied by competitors except:
a. Superior strategies cannot be developed and implemented quickly.
b. Organizations take a long time to design and build.
c. Talented, capable and dedicated people have to be developed.
d. Understanding of the firm’s target market.
e. Development of the organization.
a. Superior strategies cannot be developed and implemented quickly.
b. Organizations take a long time to design and build.
c. Talented, capable and dedicated people have to be developed.
d. Understanding of the firm’s target market.
e. Development of the organization.
23. Many manufacturers have neglected distribution because:
a. Product, price and promotion are more difficult to control.
b. Independent channel members can be difficult to control.
c. It takes too long for distribution to impact market share.
d. The decisions are difficult to make.
e. It is hard to obtain the information.
a. Product, price and promotion are more difficult to control.
b. Independent channel members can be difficult to control.
c. It takes too long for distribution to impact market share.
d. The decisions are difficult to make.
e. It is hard to obtain the information.
24. A well-developed marketing channel comprised of the right channel members can create __________ between the manufacturer and channel members.
a. synergy
b. problems
c. a legal partnership
d. unforeseen obstacles
e. conflict
a. synergy
b. problems
c. a legal partnership
d. unforeseen obstacles
e. conflict
All Questions Included...
Course Home Work aims to provide quality study notes and tutorials to the students of MKT 315 WK 4 Quiz 3 Chapters 5 & 6 in order to ace their studies.
MKT 315 WK 4 Quiz 3 Chapters 5 & 6
Course Home Work, MKT 315 WK 4 Quiz 3 Chapters 5 & 6, Home Work Tutorials, Home Work Solutions, Home Work Essay, Home Work Questions.ACC 565 Wk 7 Assignment 3, ACC403 week 2 assignment, ACC565 Week 10, ACCT 212 (Financial Accounting), ACCT 344 (Entire Course) - Devry, ACCT 344 Final Exam Latest 2014 - Devry, ACCT 346 (Managerial Accounting), ACCT 346 Midterm Exam Updated DeVry, ACCT 504, ACCT 504 Week 8, ACCT 553, ART 101 Week 8, Ashford BUS 401, ASHFORD BUS 640, Ashford HIS 204, ASHFORD MAT 222 Week 3, BA 215 (Business Statistics), BA 215 All Assignments Week 1 -8 - Grantham, BA 225, BA 260, BA 265 (Business Law II), BA 265 (Business Law II) FINAL EXAM, BA 340 All Course Assignments, BA 340 Human Resource, BA 370 (Employment Law), BA 405 Multinational Management, BA 470 Week 3 - 5 - 6 - 7, BA 470 Entrepreneurship, BA350 Principles Of Finance, BIS 155 Final Exam - DeVry, BIS 220 Final Exam, BSOP 429, BSOP 434 Entire Course - Devry, BUS 303 Week 2, BUS 303 Week 3, BUS 303 Week 5, BUS 311 Business Law, BUS 330 Week 1, BUS 330 Week 3, BUS 330 Week 5, BUS 401 Week 4 DQ 1, BUS 401 Week 4 DQ 2, BUS 402 WEEK 4, BUS 405 (Principles of Investment), BUS 475, BUS 475 Final Exam 100 MCQS, BUS 475 Final Exam 600 MCQS, BUS 599 (STRAYER), BUS 599 Assignment, BUS 620 Week 4, BUS 640 Week 1, BUS499 Asignment 4, BUS508 Asignment 1, BUS499 Assignment 3.
No comments:
Post a Comment