BUS 497 Week 4 Marketing Objectives and Strategies

BUS 497 Week 4 Marketing Objectives and Strategies

Marketing Objectives and Strategies: Product, Pricing, and Distribution

Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five.

Assignment Instructions:

In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and strategies. Identify and justify the strategies you will use to achieve your marketing objectives (use examples to support justification). For your product (good or service), describe the next two elements of the marketing mix, pricing, and distribution objectives, as they relate to your product.

You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines.

BUS 497 Week 4 Marketing Objectives and Strategies